Top 5 Fashion Games in Russia: Q2 2024 Performance

The second quarter of 2024 saw notable performances from the top 5 fashion games in Russia. Here's a detailed look at their trends in downloads, revenue, and weekly active users, based on data from Sensor Tower.

Project Makeover by Magic Tavern, Inc. exhibited strong performance across all metrics. Downloads peaked at around 52K in mid-May and then tapered off to 12K by the end of June. The game’s revenue saw fluctuations, reaching a high of approximately $9.2K in the second week of June. Weekly active users (WAUs) followed a similar pattern, peaking at 105K in mid-May and then stabilizing around 85K by the end of the quarter.

Avatar Life - love & bit gacha from 101XP LIMITED showed a mixed performance. Downloads ranged from 5K to 7.6K, with the highest number in early April. Revenue varied, peaking at around $3.5K in the second week of April. WAUs fluctuated throughout the quarter, starting at 75K and ending around 61K.

SuitU: Fashion Avatar Dress UP by Libii HK Limited experienced a steady increase in downloads, beginning at 1.2K in early April and reaching 6.9K by the end of June. Revenue peaked at approximately $2.7K in the first week of May. WAUs also showed a rising trend, starting at 30K and increasing to around 43K by the end of the quarter.

Life Makeover from Archosaur Games had a moderate performance. Downloads ranged between 1K and 2.2K throughout the quarter. Revenue hit a high of around $3K in the second week of April, while WAUs remained relatively stable, fluctuating between 9K and 11K.

Love Nikki-Dress UP Queen by Galaxy Play Technology Limited showed a decline in performance. Downloads were minimal, peaking at 429 in late April and dropping to zero towards the end of June. Revenue experienced a similar downward trend, peaking at $728 in early April. WAUs decreased from 3.5K at the start of the quarter to around 2.3K by the end.

These insights are based on data from Sensor Tower, where more detailed information can be found.